[Masterclasses] How to Increase Top of Funnel & Structure Post-Sales Processes

🗓️ Join us for 2 upcoming Work-Bench Enterprise Masterclasses on: 

• Increasing Your Top of Funnel 

• Structuring Post-Sales Success

Creating a Predictable Top-Of-Funnel Engine

So many teams focus on moving prospects down the funnel that, when they finally come up for air, they find their top-of-funnel pipeline has dried up. Building a consistent, always-on top-of-funnel engine ensures that you avoid these gaps and maintain a steady stream of prospects.​

In this masterclass, Robin Izsak-Tseng, a growth marketing leader previously at G2 and BetterCloud, will dive deep into 5 battle-tested (and inexpensive) campaigns to build a sustainable and predictable top-of-funnel engine.

​Whether you're a founder in the early days of scaling or a marketing leader, this session is packed with insights that will help you optimize your approach and ensure your funnel is always delivering.

“I Signed a Customer...Now What?”: How To Structure a Post-Sales Process

Too often, after the sale, customers are left to figure things out on their own, leading to poor product adoption, lack of value discovery, and low renewal rates.

In this masterclass, Kiran Narsu, our trusted Work-Bench Sales Advisor, will walk through his framework for building a rock-solid post-sales model from implementation to onboarding to training to product adoption and beyond to renewal/expansion.

He'll answer questions including:

• When do I hire a dedicated Customer Success person?

• What does the handoff from Sales to Customer Success look like?

• What should Customer Success check-ins look like?

• How do we increase the customers' usage, adoption, and ultimately dependency on our product?

• How do we measure success?

• How do we make every customer an advocate?

See all of our past Work-Bench
Enterprise Masterclasses and full Enterprise Playbook Library here.