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💡 THE TIP
For all you founders in conference szn (RSA and KubeCon 👀), this one’s for you: send your follow-up emails the same night you meet someone at a conference. From your hotel room and before you go out.
This is an underrated source of competitive edge. While you’re sending a personalized note at 7 PM, every other vendor is at the happy hour planning to “follow up next week.” By the time their generic batch email lands five days later, yours is already read.
One founder we work with made this mandatory: no one leaves until follow-ups are sent. Response rates nearly doubled. Same leads, same product, same team. Just a different 45 minutes.
✅ THE TO-DO
Before your next conference, create a follow-up template in your drafts: a skeleton with blanks for [name], [what we discussed], and [next step]. This is the scaffolding that lets you write 15 personalized emails in 30 minutes instead of staring at a blank screen. Build it before the conference. Fill it in that night.
🤖 THE CLAUDE SKILL
Paste a call transcript or your notes and let Claude find the leads.
I just got back from [CONFERENCE NAME]. I need to send personalized follow-up
emails to everyone I met today. For each person, write a short email (3-5 sentences)
that:
- Opens with something specific from our conversation (not “great to meet you”)
- Connects what we discussed to one clear next step
- Sounds like a real human wrote it at 7pm after a long day — warm, not overly polished
- Ends with a specific ask (15-min call, intro, sharing a resource)
My company: [ONE SENTENCE — what you do]
People I met:
1. [Name, company, role] — Talked about [topic]. They mentioned [pain point].
Next step: [what you’d want to do next]
2. [Name, company, role] — Talked about [topic]. They mentioned [detail].
Next step: [next step]
3. [repeat for each person]
Write each email with a subject line. Keep them short — these people are also
exhausted from the conference.
Do you have a GTM protip? We’d love to feature you! Send our way here for a future issue!