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💡 THE TIP
Conferences compound if you treat them as a content shoot, not a meeting sprint.
Most teams pack the calendar with 30-minute slots, fly home, and count the pipeline. Linear math. There’s a better way.
Get 30 minutes with five of your customers, film a casual on-camera Q&A, hand an editor the footage, and cut it into a month of captioned clips you drip out over LinkedIn and X. One YC team built its early GTM entirely this way.
The meetings are perishable. The footage compounds.
Conference ROI = pipeline booked once + distribution replayed for months.
Special shoutout to Finn Mallery, Founder of Origami, for this tip! Check out his post on it here.
✅ THE TO-DO
Pick five customers and four weeks before the conference reach out to those customers to schedule them for a casual on-camera Q&A. Let the conversation run naturally. Hand the footage to a freelance editor to cut into 15-20 clips for ongoing social media distribution.
If you found this tip helpful, please share with a fellow b2b founder 😎
🤖 THE CLAUDE SKILL
The clips are the easy part; getting the right people into the room is the work. Paste this into Claude ~4 weeks out and it builds the whole runway to the footage: the outreach, the block, the film list, and the on-camera ask.
You are a B2B field-marketing strategist. I am running my GTM through one
conference and want to walk out with on-camera customer footage I can turn
into a month of content. Build the full plan to get there.
Conference: [NAME, DATES, CITY]
My product: [ONE LINE + the specific pain it removes]
Who I most want in the room: [TITLES / COMPANIES / ICP]
Customers or prospects already attending: [NAMES, or "none yet"]
Give me, in order:
1. PRE-CONFERENCE (4 weeks out): a public post announcing I'll be there and
exactly how to reach me, the ~15 highest-priority people to DM, and 3 short
DM templates I can personalize (warm customer, live prospect, cold target).
2. THE BLOCK: how to structure a 2-day meeting block. Venue type, how many
30-min slots per day with buffers, and the one-line message I send with my
booking link to lock a slot.
3. THE FILM LIST: from the people likely to attend, rank the 5 best on-camera
subjects by how vividly they can name a problem I solve. For each, the one
opening question that gets a real story instead of a testimonial.
4. THE ASK: a low-pressure, in-person script for inviting someone to a 15-min
on-camera chat so it feels casual, not like a favor.
5. THE HAND-OFF: what to give my editor afterward to get 15-20 captioned clips,
and how to sequence the drip so it feeds attention into my next conference.📺 For Your Additional View
This week’s tip is about earning attention on camera, so here’s a fitting companion: the reminder that the first few minutes are where a VC’s conviction often forms. Our Jessica Lin sat down with our Work-Bench CEO-in-Residence David Politis on his podcast, Not Another CEO.
For founders, Jess calls out two key points to hit in your Seed pitch in the first 5 minutes:
Demonstrating velocity - how have you and your team moved fast, shipped, learned, iterated with early customers and pipeline 🚀
Articulate a big, ambitious vision that will take you 10 years to achieve - right from the jump 💥
See more of Jess’ post here and why founders should focus less on their current ARR and growth rate to $2M ARR - but be crystal clear on how they have a plan to $800M+ in ARR in the next 10+ years for a venture-scale business.
🎙️ Watch it here: Better to be fast than to be right — Jessica Lin, Work-Bench, Not Another CEO Episode #102.
Do you have a GTM protip? Send our way here to feature in an future issue! If you try any of these tips and found them helpful, let us know - we’d love to hear from you.