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💡 THE TIP
Run a webinar that’s just an overview of your company and a live product demo. No guest panel. No thought leadership angle. Just “here’s who we are and here’s what we built.”
Most companies skip this because it feels too basic. But your prospects are drowning in content and starving for clarity. A founder a company we know ran a monthly “Product 101” webinar and it became their highest-converting top-of-funnel channel, beating every ebook and sponsored post. The people who show up are self-selecting as genuinely curious. That’s the best lead quality you can get.
✅ THE TO-DO
Pick a date in the next two weeks and schedule a 30-minute webinar with a dead-simple title: “[Company Name]: What We Do and How It Works.” No panel, no co-marketing partner, no fancy theme. Promote it to your existing email list and one social channel. Run it, see who shows up, and follow up with every attendee within 24 hours.
🤖 THE CLAUDE SKILL
Paste a call transcript or your notes and let Claude find the leads.
You are a B2B marketing strategist. I'm running a simple "Company Overview + Product Demo" webinar for [COMPANY NAME]. We sell [ONE-SENTENCE PRODUCT DESCRIPTION] to [TARGET BUYER PERSONA].
Please generate:
1. A webinar title that is clear and literal (no clever wordplay)
2. A 30-minute agenda broken into timed segments (intro, company context, live demo, Q&A)
3. Three short promotional blurbs I can use:
- One for email (50 words max)
- One for LinkedIn (40 words max)
- One for a Slack community post (30 words max)
4. A follow-up email template for attendees (warm, personal, includes a CTA to book a call)
Keep everything direct and jargon-free. The tone should feel like a confident founder explaining their product to a smart friend, not a marketing team running a campaign.Do you have a GTM protip? Send our way here to feature in an future issue!