Work-Bench Masterclass: 5 Experiments to Find a Winning Dev Acquisition Strategy - Tues. 10/18
Join our next Work-Bench Masterclass where we bring executives and operators from the country's fastest-growing enterprise software companies to share their most impactful playbook pages to help you scale your own enterprise startup.
Some of the top challenges we hear from our Work-Bench founders building open-source developer companies is how to create an authentic two-way community and convert users to teams and then, ultimately, commercial customers.
We’re excited to have Martin Gontovnikas, General Partner and B2B Growth Advisor at HyperGrowth Partners and former SVP Marketing and Growth at Auth0, share his approach with 5 Experiments to Find a Winning Developer Acquisition Strategy.
🗓️ Tuesday, October 18th
⏰ 2:00PM - 3:00PM ET
💻 On Zoom
Martin will dive into how to:
Conduct meaningful research with your developer community
Experiment with acquisition strategies that will boost revenue
Transition free to paid users
Engage your community to increase contribution
Martin is a Software Engineer turned Marketer. He was previously the SVP of Marketing and Growth at Auth0 where he grew the Marketing team to 80+ employees and was responsible for doubling Auth0’s ARR annually (in 2018/2019, the marketing team was responsible for 82% of revenue generated). HyperGrowth Partners has helped work on growth and marketing strategies for fast-growth companies like Airbyte, Vercel, Maze, and more.