Work-Bench Masterclass: How to Build a Scalable Customer Acquisition System - Wed. 2/22
While a lot has been covered when it comes to enterprise sales (including our own playbooks), enterprise marketing continues to be a black box for many.
With endless channels to tackle (content, events, outbound emails, and ads, to name a few), where do you even begin? And how do you covert marketing dollars into revenue?
Join us for a Work-Bench Marketing Masterclass on How to Build a Scalable Customer Acquisition System led by Ryan Narod, Head of Marketing at Mutiny. For him, understanding the holistic customer acquisition process “is a science."
🗓️ Wednesday, February 22nd
⏰ 2:00PM - 3:00PM ET
💻 On Zoom
Ryan will share his systematic approach to enterprise marketing, including:
How to build and organize your Marketing org
The 4 channels you need to get a customer acquisition system going
How to build dashboards that align marketing to weekly revenue metrics
Ryan is a Marketing leader with deep expertise in B2B growth, acquisition, and product marketing. He has been a part of Mutiny’s journey from Seed to Series B ($70+M in funding from investors like Sequoia, Insight Partners, Tiger Global Management). Prior to Mutiny, Ryan led Marketing and Account Development Teams at Radar, helping the company 3x revenue.