New Template for Founders: Defining ICP & GTM Sequencing for Seed VC Pitches

As thesis-driven, Seed-stage investors at Work-Bench, we often diligence and invest in enterprise startups pre-revenue. This means founders often come to the table with little-to-no customer logos or clear-cut metrics to help generate conviction.

So, how do we evaluate startups at the Seed stage when they don’t have any metrics? And what can founders share to generate investor interest? 

‍We put together an “ICP Definition & GTM Sequencing” template to help founders build a narrative around their go-to-market vision.

In this template, you’ll see prompts on how to organize a narrative around your customer discovery and qualification criteria, go-to-market plan of attack, and overall company growth story.

At this point, information might mostly (or entirely) be hypothetical and will likely evolve over time as you build out your product and get better acquainted with your ICP (ideal customer profile). However, giving Seed investors a glimpse into how you think, strategize, and understand the market is key in them visualizing your future scale. 🚀