New Template for Founders: Defining ICP & GTM Sequencing for Seed VC Pitches
workbench.substack.com
As thesis-driven, Seed-stage investors at Work-Bench, we often diligence and invest in enterprise startups pre-revenue. This means founders often come to the table with little-to-no customer logos or clear-cut metrics to help generate conviction. So, how do we evaluate startups at the Seed stage when they don’t have any metrics? And what can founders share to generate investor interest?
New Template for Founders: Defining ICP & GTM Sequencing for Seed VC Pitches
New Template for Founders: Defining ICP & GTM…
New Template for Founders: Defining ICP & GTM Sequencing for Seed VC Pitches
As thesis-driven, Seed-stage investors at Work-Bench, we often diligence and invest in enterprise startups pre-revenue. This means founders often come to the table with little-to-no customer logos or clear-cut metrics to help generate conviction. So, how do we evaluate startups at the Seed stage when they don’t have any metrics? And what can founders share to generate investor interest?