Work-Bench Sales Masterclass: A Formula For Pitching CIOs with 7x CIO - Tues. 5/2

After just a few years on the job, most CIOs will typically have heard ~100 sales pitches. And 7x CIO Mark Settle has heard the good, the bad, and the ugly.

While there’s no magic formula for an effective sales pitch, over his tenure vetting and purchasing software from startups, along with many conversations with fellow CIOs and technology buyers, Mark’s developed a proven method for startups to break through the noise, efficiently define their value, and close the deal.

Learn Mark’s “Formula for Pitching CIOs” during our next Work-Bench Sales Masterclass:

🗓️ Tuesday, May 2nd
🕒 1:00PM - 2:00PM ET
💻 On Zoom

Mark will walk through how he advises startups to interact with executive buyers and nail the customer courtship process, including:

• A shortlist of questions startups can use to best message their value

• Methods for ensuring a 2-sided conversation

• How to leverage case studies to prove legitimacy

• The most common pitfalls when pitching a CIO to avoid

Mark Settle is a 7x CIO, formerly at Okta, IHS, BMC Software, and others. He is also a 3x CIO 100 award winner, and a 2x book author. His most recent book is Truth from the Valley, A Practical Primer on IT Management for the Next Decade. Mark also writes a series on the Work-Bench blog called “CIO Perspectives” that explores the top-of-mind technical issues confronting today’s CIOs and IT leaders.